Royal Challengers Bengaluru (RCB) has achieved yet another milestone in its illustrious career. The RCB franchise is now the first in IPL history to break the mark of 25 million followers on its official Instagram page. Coming at a time when RCB has never been more successful in its entire existence, the feat is an affirmation of the club’s popularity among fans from all around the globe. Having won the second consecutive IPL trophy following a win over Gujarat Titans in the 2026 final, the Bengaluru-based franchise is dominating everything and everyone, be it on or off the field.
This record is yet another example of the close link between success on the field and fan engagement for RCB, which has developed an incredibly strong online community of cricket fans thanks to the immense popularity of Virat Kohli and his “12th Man Army.” The achievement has allowed the Royal Challengers to solidify their status as the undisputed leaders on Instagram among all the IPL franchises.
RCB Leads IPL in Brand Value
Brand Value Leader and On-Field Success
RCB’s rise is not limited to social media numbers. The franchise currently stands as the most valuable team in the IPL with a brand valuation of $269 million (₹2,327 crore). Its commercial growth has accelerated alongside its recent success on the field. The team also attracted a record consortium buyout that valued the franchise at an unprecedented $1.78 billion, highlighting its growing stature in the global sports business landscape.
Meanwhile, RCB’s performances have finally matched its popularity. After waiting 17 years to secure its first men’s IPL title in 2025, the franchise quickly followed it up with another championship in 2026. The back-to-back triumphs have transformed the club’s image and established it among the league’s strongest teams. Led by Rajat Patidar, RCB has now reached the playoffs 11 times across 19 seasons, adding consistency to its recent success story.
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Current IPL Insta Leaderboard
Now, RCB enjoys a comfortable position on the IPL Instagram rankings, boasting over 25 million followers. The margin between it and its closest competitors gives an indication of how far ahead it is in the digital game. CSK comes in second with over 23.7 million followers, followed by MI with 20 million followers.
There have been changes in the order of teams when it comes to their social media presence. Even though CSK and MI are known for having enormous followings, RCB has managed to surpass both thanks to consistent fan involvement and increased international reach. RCB has managed to establish a larger digital presence due to its success and player popularity.
