Indian cricketing icon, Virat Kohli has managed to make the release of a pair of shoes the most popular story in sports marketing. This famous former Indian cricketer launched his latest shoe range under his own company called One8 World and thus took the first significant steps towards making One8 a brand on its own. However, what caught everyone’s attention instantly was the price of Virat Kohli’s new shoes. Namely, the limited-edition Seam XVIII Signature (Test Red) will be priced at ₹9,230. It represents a symbolic number since it refers to the exact total score Virat Kohli reached in Test cricket.
The newly introduced product comes as the outcome of a cooperation between the former Indian captain and a new brand. Specifically, Virat Kohli parted ways with Puma and started developing One8 with Agilitas Sports as a standalone sports brand. Thus, the collection consists of high-end lifestyle sneakers and professional cricket cleats. The pre-orders are currently accepted; the global release is set to happen on June 21, 2026.
Virat Kohli’s Test Connection and Fans Reactions’
Test Career Milestone Connection
The strongest talking point remains the pricing of the Seam XVIII Signature (Test Red). The shoe carries a discounted retail price of ₹9,230, matching Kohli’s final Test run tally. Before the discount, the shoe had an MRP of ₹10,000, symbolizing his long-standing ambition of reaching the 10,000-run mark in Test cricket.
The design itself draws inspiration from the traditional red cricket ball, featuring deep red tones and prominent seam-style stitching. The tribute becomes even more meaningful when viewed alongside Kohli’s Test achievements. Between 2011 and 2025, he scored 9,230 runs in 123 Test matches and 210 innings at an average of 46.85. He registered 30 centuries, 31 half-centuries, and a highest score of 254 not out. As captain, he led India in 68 Tests, overseeing one of the country’s most competitive eras in red-ball cricket.
Mixed Fan Reactions
Fan reactions to the pricing have been divided. Many supporters praised the idea behind the ₹9,230 figure, calling it a smart way to connect a product with a sporting legacy. Several users on social media highlighted the emotional value attached to the shoe and appreciated the storytelling behind the launch.
At the same time, concerns about affordability surfaced. Some fans argued that a price close to ₹10,000 places the sneaker beyond the reach of many everyday cricket followers. Others questioned the exclusive rollout process, preferring wider retail availability over app-based access and limited releases.
Despite the debate, interest in the collection remains strong. The premium Cover Drive 18 Pro and Cover Drive 18 X cricket spikes are priced at ₹13,999, while the lifestyle-focused Seam XVIII OG/Pavilion variant is available at ₹6,999. With the launch, Kohli is not just selling footwear. He is positioning One8 as a serious player in the global sportswear market, using his cricket journey as the foundation of the brand’s identity.
