The ICC Men’s T20 World Cup 2026 has created history, becoming the most-watched edition of the tournament in its storied history. The milestone was revealed by International Cricket Council (ICC) Chairman Jay Shah in a post on social media on Wednesday.
“The journey of the @ICC #T20WorldCup 2026 began with the ambition to make it the most global and accessible cricket event ever. I am humbled that viewership for the event in India has crossed 500 million, the highest ever for any T20 World Cup in history. It was also heartening to see concurrent viewers @JioHotstar hit a peak of 60.5 million. With Knock-out matches for the tournament starting tonight, we hope that the immeasurable love our events receive from Indian fans helps break more records,” Jay Shah posted on X.
Even with the knockouts yet to be played, ICC.tv has already gone past the total users and overall minutes watched recorded during the entire 2024 T20 World Cup. At this point, compared to the previous edition, unique users are up by 28%, while total watch time has increased by 56%.
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The current edition of the T20 World Cup has already crossed 10 billion video views across ICC’s social media platforms and is on course to go past the 16 billion benchmark set in 2024.
Fan engagement has reached new heights this edition, with viewers spending more time than ever following the action. The average watch time per unique user has climbed to 58 minutes, up from 47 minutes at the end of the Super 8s in 2024, marking a new record.
