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“Not How a Sport Should Be Run” Lando Norris Blasts F1’s Business-First Approach

Lando Norris has candidly expressed his concerns about the direction Formula 1 is heading, suggesting that the sport seems to prioritize business over the essence of racing. Just ahead of this weekend’s Hungarian Grand Prix, the reigning world champion remarked that the current strategy is “not how a sport should be run,” calling it a “shame.” He also pointed out that long-time fans of Formula 1, particularly those who followed the sport before the rise of Netflix’s Drive to Survive, might not be fond of this season’s regulations. The new engine rules set for 2026, which aim to balance power between the combustion engine and the electric system, have faced backlash from various drivers and experts throughout the paddock. 

The debate intensified after the high-speed races at Silverstone and Spa-Francorchamps exposed the limits of the new power units. Drivers have had to manage battery energy even on fast sections of the track. Norris argued that, “It’s about how you make the most money,” Lando added. “That’s not what it should be. That’s not how a sport should be run. The fact we have hybrids, 50-50 and all that, (is the problem). It’s been done because more teams wanted to come in and you make more money.”

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Commercial Growth Leaves Drivers Questioning Racing Priorities 

The criticism comes at a time when Formula 1 is riding high on its commercial success under Liberty Media, which has really broadened the championship’s global appeal. Sponsorship deals have surged, and the vibrant advertising plastered on team cars showcases the growing financial commitment. The updated power unit regulations have also lured Audi into the mix and helped keep Honda in the game, while Ford later teamed up with Red Bull’s engine program. General Motors has also jumped in by supporting the Andretti project, which ultimately brought an 11th team to the grid.

However, Norris feels that these advancements have come at a sporting price. He noted that altering engine regulations is a lengthy process since manufacturers require years to develop new power units. Consequently, even if teams and drivers are eager for enhancements, significant changes can’t happen overnight. 

On the flip side, Formula 1’s leadership continues to emphasize the championship’s swift growth. Race weekends are selling out well ahead of time, reflecting strong public interest. While comprehensive television audience figures for the entire season haven’t been widely shared, the initial rounds have reportedly shown positive trends, fueled by curiosity about the new engine era. Still, Norris insists that commercial success shouldn’t overshadow the quality of racing, arguing that the sport can still enhance its offerings while catering to its expanding global fanbase.